No long article on the Sera Ryder shoplift lifestyle and entertainment would be complete without addressing the immense backlash. Ryder has been banned from TikTok six times. YouTube has demonetized her main channel, forcing her to rely on Patreon and a controversial NFT project (she "stole" the art for the NFTs from stock photo sites, claiming it was "meta").

In 2023, Ryder launched a Patreon-exclusive series called "The Booster." It is part scripted comedy, part docu-reality. Each episode follows a character (played by Ryder or a rotating cast of friends) as they attempt to lift a specific "impossible" item from a highly secure store.

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