: Do not turn off the TV or unplug the power during this 10–15 minute process [3, 4]. Troubleshooting & Support

Firmware is the software that controls the TV's hardware components, such as the processor, memory, and input/output devices. It manages the TV's functionality, including picture and sound settings, network connectivity, and app support. Firmware updates are released periodically to fix bugs, improve performance, and add new features.