Predeciblemente Irracional Dan Ariely Pdf [work] [ESSENTIAL]

Predictably Irrational: The Hidden Forces That Shape Our Decisions Autor: Dan Ariely (Profesor de Psicología y Economía Conductual en la Universidad de Duke).

Dan Ariely, a renowned behavioral economist, challenges the traditional economic assumption that humans are rational actors. Through clever, often funny experiments, he shows that we make the same kinds of “irrational” mistakes repeatedly and predictably — from overpaying for a free cookie to being unable to resist a bad deal because of “decoy” options. predeciblemente irracional dan ariely pdf

Dan Ariely ’s challenges the traditional economic assumption that humans are rational actors who always make logical decisions to maximize their own benefit. Instead, Ariely argues through a series of experiments that our irrationality is systematic and repeatable. The Core Thesis: Systematic Irrationality Predictably Irrational: The Hidden Forces That Shape Our